If you are one of the 80 million pet owners in this country, a new web service can help you find emergency medical help and other services for your pet via your internet enabled mobile phone.

go2Pets.com lets you enter the zip code of your current location and get results for emergency veterinary hospitals, as well as information like local off-leash parks, pet friendly accommodations and restaurants, camping, airlines, and kennels.

Sponsored by Purina, you enter your cell phone number through the go2pets computer website and receive a link to the service via a text message.

Purina has also launched a pet centered entertainment site for internet-enabled mobile phones at www.purina.mobi. NOTE: You can’t open mobile extensions on your computer, you need an internet enabled phone to view this. You can however use your computer to learn about the service on the main Purina website. This site allows you to choose ringtones that bark or purr, download wallpaper (for you less savvy readers, that means the little picture that becomes the background on your phone), and play games.

While I usually focus on the Internet’s impact on safety and positive online experiences for people, it is great to be able to recommend using the power of the Internet to increase the safety of our pets.

Linda